Despite The Name, Report Finds ?Mobile Games? Are Played Most Often At Home

Casual and mobile games company Miniclip has teamed up with app monetization platform and ad server MoPub, today releasing a joint study on the behavior of mobile gamers, breaking the group down by age, gender, and content preference. The biggest surprise from the study came in this little nugget of user behavior wisdom: Despite its name and connotation, 44 percent of gamers play "mobile games" on the couch versus playing in ... really any out-of-living room location, "including time spent traveling or waiting," the study says. Miniclip, which has 15 million monthly active users and 65 million downloads, conducted the survey across its ad-supported mobile games over the course of three weeks, whereupon the data was then collected by MoPub. Some of the other highlights of the study?

Source: http://feedproxy.google.com/~r/Techcrunch/~3/pPQc4d25W04/

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